Cryptocurrencies, powered by blockchain technology, are reshaping finance by enabling decentralized, transparent, cross-border transactions. This article, by Matteo Portello, explores how digital assets like Bitcoin and Ethereum have become key tools for high-net-worth individuals (HNWIs) to diversify portfolios and support capital growth. Additionally, startups are increasingly using Initial Coin Offerings (ICOs) and Security Token Offerings (STOs) to access global liquidity, supported by crypto-friendly jurisdictions like Singapore and the UAE. As institutions adopt crypto, it’s clear that these assets are becoming integral to modern wealth management and entrepreneurship.